I present to you my little product for my micro-enterprise. Clip & Go is a handbag storage case. This product will help organize your handbag or backpack. The specificity of this object is that it will make it possible to sort the objects in the bag so that we can have faster access to the objects that we most often need during our daily journeys (headphones, lipstick, ticket metro, the lighter or even the keys). The objects cited above are the most likely to get lost in a handbag due to the size and frequency of these aisles and come in the handbag.
I did a survey about the products that users are more likely to lose in their bags during daily commutes. This survey is carried out on a sample of 20 subjects, containing 15 women and 5 men. The most cited product is first of all the headphones then in second position: the bus card and in third position we have a tie with the lip stick and the keys.
THE PRODUCT
DESCRIPTION:
Small pouch / case, elegant and sober with quality materials; beautiful natural linen and exceptional cowhide leather, which will allow this product to last over the years and in its many uses.
Why this shape? For me, the most important is not only the aesthetics of the product, but also its functionality, so here I have chosen this shape and format for the ergonomic aspect.
TECHNICAL PRESENTATION Small storage that works like a leaflet and closes with a ribbon that will come around the product several times.
Storage: the headphones can be stored with a leather link that will close with a press button. The lip stick and lighter … It will be taken by an elastic. We have a bus card and metro ticket location. Everything will be held on one of the thongs of the bag by a hook in which we can also hang keys.
THE MATERIALS
- Metal snap button
- Elastic
- Cotton threads
- Black leather strap
- Metal hangers
LIN beige pour l’extérieur 
CUIRE noir pour l’intérieur
THE TYPES OF CUSTOMERS AIMED:
MAN / WOMAN / YOUNG ADULT UNISEXE product is suitable for all types of customers.
Socioprofessional category: student, architect, Professor, liberal profession, person who travels often.
QUALITY: Top of the range
MEANS OF DISTRIBUTION
- Home delivery (chronopost or tnt)
- Via the Vitiya RATTINOM commercial WEBsite
- Trade fairs
- New creators market
COMMUNICATION
Non-media:
- Word of mouth
- Trade fairs
- Business card, flyer
By Media:
- Website Social networks: Instagram, twitter, Pinterest, Facebook, Youtube.
- Through influencing (blogger, youtubeur)
What are the motivations for buying this product?
The customer no longer wants to waste time rummaging in his bag in search of his headphones surely tangled with other objects, or his transport card which he struggles to find a fixed place in his bag and all this in the urgency of the commute to work.
Possible product variant:
Extra service: personalize the top of the product in embroidery (first name, etc.) to offer …
MATERIALS:
COST PRICE:
The percentage of the indirect and low charge, because it is manufactured by an individual with a small rent …
With a multiplying coefficient of 2 we have a large margin to be able to make reductions during promotions or sales, the margin is 25.49 €.
The psychological price of the product is 50.99€.
FINAL PRODUCT
MARKET RESEARCH :
Competitors:
PRICE POLICY / COMPETITIVE ANALYSIS :
I set up my pricing policy based on:
- Customer psychology
- Internal profitability (depending on the cost price of the product)
- The price-product policy of competition.
- Pricing policy strategies
From the graph « prices of competitors’ products » we can notice that I have chosen two pricing policy strategies:
First, I chose the « creaming » policy. I set a fairly high price when comparing with « Paul Marius », « Lucrin » and « Julieerlich ». In order to reach a specific segment of customers with high purchasing power. This differentiation strategy targets “CLIP & GO” in high-end products. This price is justified by that quality of raw material, the quality of the confection and various functionalities unlike my competitors quoted.
Then, we can see that I apply the alignment policy in relation to « Les Raffineurs » (60 €) by practicing a price very close to this one (50.99 €). So “Les Raffineurs” is my main competitor.